Rex Kerr
1 min readJan 20, 2024

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But maybe this isn't knowable until you do it. Sure, you want to have a model that you believe decently well that indicates that the distribution of worthwhileness-of-plausible-outcomes is worth sampling from. But if questions like this were always obvious, decision science would be a lot easier, wouldn't it?

There are some versions of the book that I expect I would like reading; others that I probably wouldn't. But if it's hard to understand the shape of the target-audience distribution, you might be able to understand the shape of the distribution of books-Cassie-wants-to-write, and after throwing away the tails of that, try to find an audience that is somewhere near the peak. I don't think you do that by asking a general audience, like on Medium. Rather, when you've got your own ideas narrowed down, because you have high confidence that you can and want to do a book-like-that, then you search for an audience. Discerning an audience can be a tough measurement and/or search problem, so it's advantageous to narrow the bounds of what you have to search / measure.

Also, it's worth noting that some books have an immense impact without having huge sales, because they form a critical part of the intellectual development for people engaged in high-value work. Decision intelligence can very much be in that vein. If only three people read the book, but they get a lot out of it and then end up running Facebook, Google, and Microsoft, well, then, job well done.

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Rex Kerr
Rex Kerr

Written by Rex Kerr

One who rejoices when everything is made as simple as possible, but no simpler. Sayer of things that may be wrong, but not so bad that they're not even wrong.

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