But the words aren't all about personality traits. I'm talking about the choice of words. One can use different words to get a different implication. You even mentioned a few yourself!

You can use words to convey a concept and attack people with the words, because of the implication of the words, even if the concept that you labeled with those words is itself (divorced from the words) just an observation of fact and/or unproblematic itself.

This is what I've been (unsuccessfully, apparently) trying to convey:

Me: "Negative labeling based on immutable characteristics tends to provoke resentment or resignation."

Me: "I think the word "man" includes with high fidelity an immutable characteristic"

Me: "What is the probability that a "man" (gender) is a "biological male" (sex, immutable)?"

I was simply pointing out that you cannot say "man" without bringing along a strong implication of "male", which is an immutable characteristic and as such naturally tends to provoke especially strong defensive responses when attacked.

Language is important when you're trying to persuade people.

You wrote a whole article on trying to persuade people!

If you say something like "brute masculinity axis", you have extremely different connotations (but colloquially far more accurate) than if you say something like Man* Box**.

* By "Man" we don't mean to imply male; we mean entirely "man" as gender and therefore as a social construct potentially with no connection to being male; and anyway, we also don't mean a typical man but a particularly common problematically idealized version of what it is to be a man.

** By "Box" we don't mean to imply that you're in or out of it, as is normal for a box. Instead, we mean that there is an axis along which different people can fall, in a very broad distribution, and we cut this axis arbitrarily at some point to arrive at a designation of being in or out, or if we don't cut you can have degrees of in-ness and out-ness, so think a spectrum, not a binary...like if you're orange or red you're in the box, but yellow through blue and you're out.