I want to study unicormagination, the problems that arise when imagining unicorns. We shouldn't be imagining unicorns: they're not real! So many people wonder about how sharp their horns are and how sleek their coats are and whether a touch from a unicorn can banish poison from a drink. Do they love maidens specifically? What a waste of time! We shouldn't think about whether alicorns are a type of unicorn or a type of pegasus or their own thing. We shouldn't consider horse-based unicorns and goat-based unicorns and whether they can see in the dark or glow luminously to send evil spirits fleeing in terror. No, we need to find the power of unicormagination and destroy it!

Except, if you read that, I just got you to think a whole bunch about unicorns, while trying to claim that I was doing the opposite.

This is the fundamental paradox that Whiteness Studies has to answer in relationship to anything to do with social justice. The attention makes any ongoing power real, and nobody focuses more attention on it that people who study Whiteness, save the very very very most ardent white supremacists (and there aren't many of those, and their voices are quiet compared to the voice of, say, Robin DiAngelo).

Add to that, layer on superficially genocidal statements like wanting to "destroy whiteness"--and let's not kid around here, whatever that actually is supposed to mean, the plain reading is genocidal and therefore is brilliant if you want to provoke strident reflexive opposition, and idiotic if you want anything resembling harmony--and you have really, really, really stacked the deck against yourself.

If the actual goal were to provoke intense tribal conflict to keep the unity of the "opposed to whiteness" movement going, it would make sense. If the goal is what you're stating, one could hardly invent a worse way to go about it.